This is just a quick post about The Fun Theory, which a friend of mine pointed out. It answers the question of how do you make people do the right thing – you make it fun.
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Blue Architecture 
It’s such a simple concept, and yet why did it take so long for someone to put the concept into practice? Fun is an underrated and underutilized resource in this country, indeed this world. It’s one of the qualities of childhood that really needs to be brought into adulthood. It reminds me of the commercial with the group meeting around a table in a conference call, and when they’re put on hold, the group plays musical chairs to the hold music. Makes me laugh every time.