Green is everywhere, and everyone and their mother is touting just how green they are and how green they can make you. It seems that every type of business – from oil corporations to pet food makers – are marketing themselves as good for the planet.
The same marketing fervor is evident in the construction industry as well. Companies that make building materials, HVAC systems, and even floor plan magazines (as what I posted here) are selling themselves in a greener shade simply because that’s what their marketing department is telling them to do. People want to be greener and more ecologically responsible. And where you have high demand, you also have high sham.
The LA Times has a nice list of Green Myths. This list includes items that not only persuade you to go with a greener solution, but there are some examples that are meant to deter you from going green (and going with something else that someone is selling you).