I guess I’ve reached that point in my life where I’ve started uttering sayings that somewhat come across as poetic. I don’t know if this happens to people when they’ve developed the ability to succinctly convey their wisdom from their cumulative experiences, or if it’s that their minds are fried and they really don’t have the answers to anything so they spout out clichés with the hope that no one calls them out on it. It’s probably somewhere in between.
My experiences with working for some unprofessional and unethical people has allowed me to develop this piece of advice – it’s easier to judge people based on what they do rather than what they say. It’s very easy to say all of the right things (especially when life is going well), but it’s so much more difficult to do the right things (especially when life is not going well). Adversity doesn’t build character, it reveals character. (Consider that my second piece of old man advice.)
I came across this article stating how fast food chains are pursuing LEED certification for a handful of their stores. The quotes from the representatives of these chains include words like “smart” and “social responsibility” and “commitment to the environment” and efficiencies”. Of course these are all of the right words to say, and I’m sure some if not all of these people truly believe everything they’re saying. But again these are just words.
Starbucks has 11,068 locations within the United States (16,635 worldwide). According to the article referenced above, Starbucks has 9 LEED certified locations. Another way to state their commitment to LEED, approximately 0.08 percent of all of their locations are LEED certified.
There are over 31,000 McDonald’s in the world. Two of their stores are LEED certified, which means 0.006 percent of all of their locations are LEED certified.
The journey of a thousand miles begins with one step. (You can thank Lao Tzu for that piece of old man advice.) Yes, it’s great that these corporations, who by their sheer size make an influential impact on our built environment, are beginning to implement design and construction practices that could potentially promote a more sustainable environment. But isn’t it a little too early to say that these corporations are demonstrating their commitment and passion towards social responsibilities?
Do you think people would believe you if you said “I believe in this activity so much I devote an entire 48 seconds doing it!” (Forty eight seconds being 0.006 percent of a day.)
Judge people based on what they do rather than what they say. It allows you to cut through the BS much easier.