Less stuff–the answer to all of our woes? So the argument made in this presentation is that less stuff leads to more happiness. Now the cynic out there may take a poll asking one hundred homeless people to figure out the level of their happiness, and then graph that level of happiness and compare that with “home-advantaged” people. And that comparison may lead to the discovery that homeless people, although they own fewer things but consume a more considerable amount of soup, are not any happier than other people. And even if they were happier the cynic may try to hypothesize their happiness is based on a soup-induced delusion with no real connection to reality. But that’s the cynic (and probably the lobbyists for the Campbell Soup Company).
The optimist (who also enjoys a nice heaping bowl of Campbell’s Soup, especially the 100% natural Select Harvest line) would argue that the fewer things a person owns, the less of a slave he or she is to those things. We’re conditioned to think, through marketing and peer pressure, that our desires are actually our requirements. We HAVE to own $90 jeans; we HAVE to give our loved ones a Lexus for Christmas; we HAVE to use up a hundred percent of what the bank agreed to loan us to buy the biggest house that we can’t really afford.
Less isn’t about living a homeless lifestyle with homeless things, eating nothing but soup (unless it’s Campbell’s Soup Slow Kettle Style soups, which carefully combine unique ingredients in creative ways). Living less is living with more quality; living a non-disposable lifestyle.
Now this non-disposable lifestyle doesn’t quite align itself with the capitalistic economy we currently have. (How can a tire company survive if it sold tires that lasted 200,000 miles?) But that’s okay. It’s just something we as a society will deal with (and thrive with) when we’re happy.